Catalogues and Brochures
Catalogue and Brochure
Manufacture & Printing
# Passat Press Printing-house Brings Ideas to Life
The bright-colour visual appearance is a defining feature of catalogues and brochures. Combining fine visual design and text content, brochures and catalogues reliably convey information while leaving a lasting impression. In that regard, high-quality printing is a vital prerequisite for achieving the effect intended by design. Printing-house Passat Press is equipped with the latest generation offset printing machines. Those machines are capable of meticulously transferring even the most sophisticated visual concept on paper.
# Catalogue and Brochure Printing
Catalogues and brochures continue to be essential items, despite the advent of the Information Age. Why? The reason is simple. While browsing the Internet, people constantly shift their attention from one piece of information to another. While doing so, they often fail to focus and remember useful details. In contrast, the brochure and the catalogue are permanent and robust items. Those qualities apply to the information they contain. Printing-house Passat Press manufactures a variety of catalogues and brochures on customer demand.
# Schritt 1: Wir brauchen eine Beschreibung Ihres Projekts
Are you planning on printing a brochure? In order to help you, first we need to know the characteristics of your project. Please provide the following information using the form below or send it to firstname.lastname@example.org :
- Verfügbarkeit von Druckdateien (Ja / Nein)
- Menge (oder Menge pro Version)
- Page Count (Contents + Cover)
- Type and Weight of the Paper for the Cover and Content
- Print Setting for Cover and Contents (e.g. Euroscale CMYK)
- Cover finishing (e.g. Lamination / Embossing / Metal Effect / Slective UV-Varnish)
- Binding (e.g. PUR / Saddle Stitch / Metal Spiral / Sewn)
- Alle zusätzlichen Informationen
Diese Informationen ermöglichen es uns, Ihnen einen Kostenvoranschlag und eine technische Beratung zuzusenden. Wenn Sie Hilfe bei der Entscheidung für ein bestimmtes technisches Detail benötigen, können Sie sich gerne an uns wenden und uns mehr über Ihr Projekt erzählen.
Fordern Sie ein Preisangebot für das beschriebene Projekt an
# What is the Difference between a Catalogue and a Brochure?
The distinction between a catalogue and a brochure has been subject to controversy. In essence, the word “catalogue” describes the function of the print product. Namely, that function is to present information about a variety of objects and phenomena in an orderly manner. Alternatively, “brochure” describes a booklet which is bounded by a staple. The word is a derivative of the french word for stitching. Therefore, a catalogue can be a brochure, and a brochure can be a catalogue. Technically, the distinction is all a matter of function and the book binding method employed.
# The Cover and Contents of a Brochure or Catalogue
In general, brochures and catalogues consist of a cover and content pages which are bound together. Paper texture and weight may vary according to customer demand. Nevertheless, there is a standard for selecting paper weight, especially when aiming to print on coated paper. In regard to the content pages, a paper weight of between 115 g/m2 and 150 g/m2 is considered optimal. In order to give the product increased durability and to allow for finishing works, a cover weight of above 200 g/m2 is recommended. There is no limit to cover weight – a catalogue can also have a rigid hard cover if its function so requires.
# Binding Methods: Staple, PUR, Spiral and Thread-sewn
Binding methods are chosen with respect to the functionality of the catalogue, the page count and the thickness of the paper chosen. Passat Press offers a variety of binding methods, all of which extremely strong and durable. The list of available binding methods includes:
Staple Binding: This book-binding method consists of two metal wires designed to hold lighter editions. Staple binding is a very cost effective and reliable method. It is suitable for binding editions of up to 64 pages, printed on standard coated paper.
Square Back (PUR) Binding: This binding method involves the application of extremely strong polyurethane glue in order to hold editions in the medium page range. PUR-bound catalogues are also known as square back catalogues.
Spiral Binding: Binding editions using a spiral of a certain colour is a technique suitable for a wide page range. Spirals are extremely durable and can be used to hold together even the thickest of catalogues. Regardless of the page number, spiral binding enables books to be opened at more than 180 degrees.
Thread-sewn Binding: This is the most sophisticated binding method available in the print industry. This is also the classic book binding method. Extremely reliable and highly aesthetic, the binding technique involves the sewing together of the content pages. This binding guarantees that the finished product withstands the test of time.
# Brochures and Catalogues for the Industry:
At Passat Press, thousands of high-quality brochures and catalogues are produced every month. Each edition is manufactured according to customer specifications regarding visual design, printing preference and binding method. Multiple industrial and service sector enterprises and public organisations are supplied with catalogues and brochures manufactured by Passat Press. The majority of those organisations operate in the following sectors:
- Lebensmittel & Landwirtschaft
- Culture & Entertainment
- Luxus & Freizeit
- Public Services
# Finishing Procedures for Brochures and Catalogues
Passat Press offers a variety of finishing works suitable for catalogues and brochures. Finishing works are not restricted to the cover pages. However, each procedure requires a minimum paper weight of 170 g/m2 in order to be applied successfully. The list of the standard finishing processes includes:
Laminierung: This procedure involves the application of a transparent protective layer which adds a silky-smooth or a high-gloss finish to the printed pages (Custom lamination styles such as Velvet and Anti-Scratch are also available on demand). In addition to improving visual appearance, lamination gives the brochure extra rigidity and protection. Lamination is obligatory for catalogues and brochures with a high page number.
Prägung: This is a process whereby texture is added to the surface of a page. In general, texture is used to emphasize specific elements of the design. Nevertheless, embossed symbols can also serve as braille inscriptions and warning signs. The embossing effect is achieved using a matrix and a stamping press – a completely automated process at Passat Press.
Metalleffekt: Ziel dieses auch als Hochtemperatur-Folienprägung bekannten Verfahrens ist es, den Glanz eines bestimmten natürlichen Metalls optisch nachzubilden. Dieser Effekt wird durch ein beheiztes Klischee und eine Thermotransfer-Metallfolie erreicht. Beliebte Metalleffekte sind Gold, Silber, Kupfer und Bronze. Für jedes Metall stehen die Lüstervarianten „poliert“ und „roh“ zur Verfügung. Ultrahelle fluoreszierende Farben und eine Vielzahl von Hologrammen sind auf Anfrage ebenfalls erhältlich.
Selektiver UV-Lack: This is a transparent high-gloss coating, which accentuates certain visual components of the visual design. The selective, or partial, UV varnish covers only specially selected elements. That is a significant departure from lamination, which covers the entire printed page. There are two variants of selective UV varnish – a flat 2D coating and a volumetric 3D coating – both perfectly suitable for sophisticated design concepts.
Laser schneiden: At Passat Press, brochure covers can be finely cut using a high-precision laser. This procedure delivers an astonishing visual effect. This service marks an intersection between printing and engraving technology. The laser cutting technology is perfectly suitable for top-quality brochures and catalogues.
Manuelle Operationen: The list of standard finishing procedures is not exhaustive of every finishing option available at Passat Press. The printing company offers a wide range of custom manual finishing works for packaging. Examples include the addition of ribbons, elastic or magnetic closures, the perforation of page dividers, etc.